An agarbatti fragrance that delivers a rich sandalwood aroma on a dipped incense stick may smell subdued or entirely different in masala batti or dhoop. Choosing the right perfume goes beyond selecting popular scents like jasmine, rose or sandalwood. For incense manufacturers, three questions matter: Which base will carry the fragrance? How will the perfume […]
How a Fragrance House Develops Scents for Different Product Categories
A floral fragrance may smell exceptional in a perfume, barely register in shampoo lather, fade after a laundry rinse, or take on a different character when burned in agarbatti. For a fragrance house, these differences aren’t minor adjustments. They determine how the formula must be built. A fragrance concentrate is only the starting point. Its […]
