A home care brand may begin with a floor cleaner and expand into dishwashing liquid, toilet cleaner, surface cleaner, or other products. Each performs a different task, but the range should still feel like one brand. Visual identity helps create this connection through packaging, colours, and design. Fragrance can make it stronger. A recognisable home […]
Detergent Cake or Detergent Powder: Fragrance Must Be Designed for the Format
Detergent cake and detergent powder may perform the same basic job, but they do not deliver fragrance in the same way. A detergent cake is rubbed directly onto wet fabric. Detergent powder is dissolved in water and distributed through the wash. One is a dense solid. The other must release fragrance after dilution, agitation, and […]
